In the past few months, I’ve come across quite a few people who’ve asked me what the name ArtXstasy meant. Even when my family and I sat around to discuss the name for our brand, and went forward with the one I had chosen, they had no clue what they were signing up for. One night, during dinner, after finishing up the day’s construction work at the office, my mother asked me playfully, “What DOES the name even mean? If a client or a visitor were to ask either of us what our brand name meant, what are we supposed to say, ‘I will get back to you?’” I laughed, finally giving in to her request and decided to make an effort to explain.
It is not a very complicated explanation, although I like to think of it as abstract. I will begin with a few definitions for the word ‘ecstasy’, that had caught my eye, to give you a better context.
(mysticism, philosophy) The state of being beside oneself or rapt out of oneself.
A state of emotion so intense that a person is carried beyond rational thought and self-control.
A trance, frenzy, or rapture associated with mystic or prophetic exaltation.
Art for me has been something like that, a state of emotion so intense that I found myself beyond rational thought; the process of creating art like a trance, a frenzy, or euphoria, if you like; and when I finish a piece of work and look at it, admire it, I feel like I’m beside myself, in a way that the creation is a piece of me. The word has a poetic feeling to it, for me, abstract, that goes beyond the regular feelings of bliss.
Art goes way beyond painting or visual art, it is a way of doing something, a form of expression. I have always had an affinity for it.
I’ve enjoyed painting for as long as I can remember. I love creating little craft pieces. I adore DIY projects and creating with my own hands. After studying Architecture, I perceived art in a much broader sense, the art of spaces, colours, textures and the like, and the art of inducing emotions with them.
I will leave the rest of the interpretation to you, because like most art, the meaning is abstract and subjective, and if I’m being honest, that is indeed the best part. ;)